Achieving Strategic Benefits from B2B eCommerce: A Multiple Case Study of the Australian Automobile Industry
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چکیده
A request from a powerful customer to use B2B e-commerce is a significant external stimulus for a supplier. Indications from extant research that considers the determinants of EDI adoption are that when customer power is exercised, supplier benefits from B2B e-commerce are typically diminished in the short term. However, with more information becoming available to suppliers using a wider range of electronic modes, suppliers need better advice about how to achieve inter-organizational strategic alignment and gain benefits more quickly. A model of strategic alignment is proposed and tested using multiple case studies in the Australian automotive industry.
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تاریخ انتشار 2003